In an age where competition is fierce and the overall quality of products and the knowledge of those who are selling them as improved drastically, it’s the companies that do everything just that little bit better that enjoy the success and Goscor Lift Truck Company (GLTC), the fastest growing material handling equipment (MHE) supplier over the past 10 years in Southern Africa, is one such organisation.
The GLTC basic promise is to provide a world-class PRODUCT supported by a world-class SERVICE in order to ensure the lowest total costs of ownership for its customers for its customers over the lifetime of the product.
The GLTC promise is not a complicated one but fulfilling it takes commitment, passion and hard work. “The main reason for our success is that we have taken the multitude of parts that comprise the whole promise and we have made sure that they are all working in unison and to their highest potential. Sales, technical services and support, finance, parts, switchboard and management must be the best they possibly can be in their own right, but they must work together as one team to make our customer experience extraordinary,” says Darryl Shafto GLTC MD. GLTC is ISO 9001:2008 certified, an important confirmation of the company’s high levels of service, efficiency and product quality.
GLTC’s products are world leaders but without the highest levels of support that would mean nothing. In order to give its customers the service they deserve, the emphasis on excellent internal communication and strong inter-departmental relationships has permeated the entire company.
Commitment to training remains at the forefront of the Service Division’s development and service delivery strategy. With a brand-new training centre, cut-away machines and tools for “touch, feel and see“ training; and special bays for “direct participation training”, GLTC technicians, are always ahead of the game.
GLTC’s state-of-the-art workshop is one of the most advanced for forklifts in Southern Africa containing an integrated IT system which handles accounting, stock control, parts and more. The ratio of maintenance contracts to technicians at GLTC is the highest in the country!
GLTC holds 3,000 parts in stock worth about R18 million at any given time nationally. The inventory is managed by the Autoline ERP system and currently boasts a 90% first pick on parts. Stock can be airfreighted and delivered 3-5 days from order for emergency requirements.
GLTC’s mobile parts and service facility, where specialised vehicles deliver parts and service 24/7 to maintenance contract customers. This has made a significant difference to Goscor customers whose primary requirement is to reduce downtime and save on costs.
From its inception GLTC ensured that it took on products that were either no. 1 or 2 in its respective segment worldwide. Its range of top brands, which service applications in the warehousing and distribution, logistics, timber, automotive, manufacturing and aviation industries and the military, makes GLTC one of the most complete MHE suppliers in the country.
CROWN, the world’s largest manufacturer of electric powered MHE, including hand pallet trucks, counter-balance forklifts order pickers and more, is renowned for its superior designed, durable and user-friendly machines. Its ‘human factor’ engineering has produced benchmark warehouse productivity globally.
DOOSAN, manufacturer of the one of the world’s finest selection of lift trucks, offers a wide range of quality and user-proven forklifts. Its renowned oil-cooled, “brakes for life” system comes with a 60-month, unlimited hours guarantee.
BENDI, articulated forklifts enable faster, safer and more accurate work even in aisle-widths of just 1.6m. Customers report up to 50% space-saving when using Bendi and their unique design enables them to work outside and inside with equal efficiency.
Purchasing new machines is not always the best choice for customers and to this end, Goscor’s Rental division provides an invaluable service. With a range of machines including forklifts, reach trucks, stackers, stock pickers, pallet trucks and more, customers can rent machines on a short-term basis – daily, weekly or monthly – at a fixed cost, and leave the maintenance and service in Goscor’s safe hands.
Servicing the Country
Integral to GLTC’s promise is its ability to provide the same excellent service to customers no matter where they are in the country. With branches in Johannesburg, Cape Town, Durban, Port Elizabeth and East London and services centres across the nation GLTC ensures that it is only a phone call away.
The demand of products and services into Africa has seen the GLTC footprint expand into Southern Africa, through the representation of dealers in a growing number of African countries including: Namibia, Zimbabwe, Botswana, Swaziland, East Africa and Mauritius.