Kit Kat Cash & Carry changes to Goscor’s Crown

The Kit Kat Cash & Carry group has changed its warehouse equipment supplier to Goscor Lift Truck Company, part of Imperial’s Goscor group. Kit Kat has been using another leading supplier for the past decade.

The latest order included seven Crown ESR5220 1.4 reach trucks with 7140mm lift-height and six Crown WP3015 walk-behind pallet trucks. The machines were distributed to the Kit Kat branches as follows: DC Pretoria (1 X reach truck); Kliptown (2X reach trucks); Pretoria (1 X reach truck) and Pretoria West 3 X each trucks and 6 X pallet trucks). This brings to 28 the number of Goscor units in the Kit Kat group.

Kevin Fry, GM Kit Kat Pretoria West, says that ultimately the decision to change suppliers was not too difficult. “We have always admired the quality of Goscor’s range of warehouse equipment. Crown in particular is absolutely top draw in terms of its technology, reliability, innovation and durability and we have had our eyes on this brand for some time. When Zeyn Alli moved from our previous supplier to Goscor we had no hesitation in going ahead with him. Zeyn has always given us a great service and this has continued to be the case.

“Goscor goes that extra mile. At the beginning of the negotiations they gave us loan machines for us to try the new technology out and their pricing and overall cost-structure is very competitive, which will help us achieve a very efficient life-time cost on the machines,” says Fry.

The world-wide popularity of the Crown ESR 5000 Series of reach trucks, a winner of several international awards, is due to a combination of first class design with superior operator comfort and exceptionally practical features. When developing a new lift-truck, Crown’s first priority is to ensure that every feature is tailored to the specific needs of operators and the logistical workflow. It is a time-intensive approach – but it pays off for the customer. The ESR 5000 Series of reach trucks was developed in Europe and is manufactured at the company’s Roding plant in Bavaria, Germany. After enjoying a huge success with many major customers in Europe, the ESR 5000 is now enjoying success the world over including in South Africa.

Zeyn Alli says that he is delighted with Goscor’s progress at Kit Kat. “I have worked with Kit Kat for several years now and they are a most professional group. I am proud that they have chosen to continue working with me at Goscor,” concluded Alli.

About Goscor

Goscor Lift Truck Company has been providing best practice industrial warehousing equipment solutions to the market for the past 26 years. Goscor carries a range of products such as Crown, Doosan and Bendi forklifts, and has become one of the leading industrial warehousing equipment suppliers in the materials handling industry in South Africa.

Kevin Fry, GM Kit Kat Pretoria West with Zeyn Alli Goscor’s Regional Sales Manager.