To accommodate its growing business in the Mbombela (Nelspruit) region of Mpumalanga province, Goscor Lift Truck Company (GLTC) relocated its existing branch to a larger premises in April 2021.
Given the current growth of its operations and the prospects of further business growth in the coming years in Mbombela, GLTC quickly realised the need to move its branch to a larger facility, explains Ben Churr, General Manager: Goscor Industrial and Construction Equipment (GICE).
“Given that our premises at the time had very little yard space, we realised the need for more outdoor yard space to accommodate our growing business activities in the area,” he says. “We now have ample yard space at our new facility, as well as four dedicated workshop areas compared to the one at the old premises.”
According to Churr, the Mbombela branch is well positioned to service the growing number of small and medium-sized enterprises (SMEs) operating in the area, mainly in the infrastructure value chain.
“The Mbombela area and surrounding regions are a hub for SME companies, largely focusing on government infrastructure and low-cost housing developments,” says Churr. “However, the Covid-19 pandemic resulted in negative growth in the region in 2020 and 2021.”
As with all other Goscor businesses, adds Churr, the focus on aftermarket service is what determines long-term growth in these regions. Over the years, the company’s products have become more competitive, and service has become the leading long-term growth factor.
“We are excited about the prospects of growth in 2022 for the Mbombela branch, and hopefully Covid-19 will no longer be detrimental to so many businesses in the area. We have recently lost some customers due to financial constraints brought about by the pandemic. We are however hopeful that they will recover this year, and this bodes well for our own growth in the area,” concludes Patrick Barber, GLTC Sales Director.